Mayors and City Managers of tourism destinations like Galena, Ill., Wisconsin Dells and Lake Geneva, Wis. watch a lot of weather reports. That's because they know from sometimes painful experience that many factors come into play when a family decides to pack up the car for a weekend getaway: climate, gasoline prices, special events you've planned in town, and the overall economy, to name only a few. We think our services can mitigate the risks.
Top rank ad agencies produce brilliant television and radio commercials to promote tourism for their clients. We realize that we can't compete with their creativity on that level, but on the other hand, they cannot compete with our afforability. Timothy Communications is pioneering new ways to reach out to prospective travelers through the Internet--notably via viral marketing providers like Yahoo and YouTube, to cite two examples--in addition to tradtional public relations methods we employ. And in this new and burgeoning frontier of viral videos, we can indeed compete creatively.
Imagine for a moment that you're the mayor in a tourism center, battling to squeeze the most out of a promotion budget that never seems to be enough. You'll probably need an ad agency, and some of the more profitable towns frequently hire a well credentialed public relations agency as well. They're good...very good. But we add another dimension on the PR side. Timothy Communications can work to generate the much-needed publicity, if you'd like. But in addition, we'll produce a series of affordable promotional videos that can be placed on your web site, on the Internet, and also be featured in your visitor's center or in City Hall. We'll videotape and edit them ourselves, and we'll produce them with the strategic thinking of seasoned public relations professionals, which is one of the things that sets us apart.
And in the spirit of full disclosure, please permit some candor: Who in public relations and video marketing wouldn't thoroughly enjoy promoting destinations that draw people from all over the country, or from around the world, for that matter? In truth, we love this kind of work. Tourism destinations are enjoyable places to be, with colorful features, historic landmarks and interesting people. In due time, this may be the only type of "public relations" work we do at Timothy. But for now, we'd be most pleased just to hear from you to discuss the possibilities.
